The Importance of Prioritizing the Human Factor in Automated Systems

The incident of a woman misidentified by facial recognition technology at a Rotorua supermarket should have come as no surprise. When Foodstuffs North Island announced its intention to trial this technology in February, as part of a strategy to combat retail crime, technology and privacy experts immediately raised concerns. In particular, the risk of Māori women and women of colour being discriminated against was raised, and has now been borne out by what happened in early April to Te Ani Solomon. Speaking to media this week, Solomon said she thought ethnicity was a “huge factor” in her wrongful identification. “Unfortunately, it wi......

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